When I was 12 years old, I had my first article published in a school magazine. It was two paragraphs to be exact, talking about my school dormitory. For the shy boy that I was back then, looking at that byline in print was a feeling I hold special to this day.
Over the years, I realized that writing wasn't just something I did; it was a deep-seated passion. It was the one thing that came easily to me.
The idea that led us here was born from the curiosity of children. I was amazed at how many questions they would ask: Why do towels get dirty if we only use them when we are clean? Why does the doctor have those big earphones? Why is lying bad?
I realized we could answer these ‘difficult’ questions using stories, and so I built a website for them. I called it Ekigambo Blog, because Ekigambo means "word" in Luganda. I’ve always believed that a single word is the foundation of any story. It all starts with ekigambo, and before you know it, you have a full set of words and a narrative that sticks.
Watching how those stories made complex ideas simple for children opened my eyes. I realized that adults, and the brands they lead, aren't that different. Many are doing exceptional work but struggling to explain it.
They have the impact, but they are missing the story that makes that impact part of history. That was my 'aha' moment: if a story can help a child understand the world, it can help a brand define its legacy.
This moment led to the birth of Lapatutu Writing Creations. The name was chosen for its rhythmic, original energy, mirroring how a child might phonetically pronounce "Laptop," the primary tool of the trade. It serves as a constant reminder to keep every project fresh, easy, and imaginative.
The vision for Lapatutu Writing Creations is to help brands and individuals articulate their 'Why', the true foundation of any lasting legacy.
While we grow on the corporate front, we maintain a vital link to where it all started. Ekigambo Blog remains at the core of the agency, our dedicated CSR arm where we share stories with young learners every term.
From the boardroom to the classroom, we are building a world shaped by words that matter.
William Kyeyune.
MD & Lead Narrative Strategist.